The "YTV" moniker was originally thought by some viewers to be an abbreviation for "Youth Television"; however, the channel's website has denied this, despite the fact that the network originally branded itself as a youth network at launch.
Launched on September 1, 1988 at 7PM EST with a preview special by John Candy, YTV was the successor to two prior special programming services operated by various Ontario cable companies beginning in the late 1970s. The two largest shareholders in YTV were two cable companies, Rogers Cable and a company known as CUC Broadcasting, which was later acquired by Shaw Communications. By 1995, through various acquisitions and trades, Shaw had secured full control of YTV; it was spun off as part of Corus Entertainment in 1999. The channel continues to be owned by YTV Canada, now wholly owned by Corus Entertainment.
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